Get access to essential training, coaching and support to help take your accommodation business to the next level.

Being a B&B owner in today's world isn't easy!

Here are some struggles you might be facing right now:


  • You're currently in lockdown ... the pandemic has brought everything to a halt and you're worried how you are going to survive these challenging times.

  • You're constantly worried about not having enough money ... it goes out as fast as it comes in and you desperately need more guests.

  • You're working long days for very little reward ... you've never got enough time for yourselves but don't know how to break the cycle.

  • You're paying out huge commission fees each month ...  you don't have enough direct or repeat bookings so are relying on OTAs such as and Expedia.

  • You're frustrated because your marketing isn't working ... you've tried everything but are just not attracting the guests you need.

  • You're constantly watching your competitors ... you see their 'no vacancies' signs and can't help but wonder what you're doing wrong.

  • You're disagreeing with your other half on the best way forward ... you're worried that the business is pushing your relationship to the limit.

  • You're struggling to figure out the solutions by yourself ... you've no-one to turn to for fresh perspectives,  guidance, motivation or support.


It's hard to love being an accommodation provider when you're exhausted, overwhelmed or constantly worried about your business.  You may even have started to question where you're going wrong or whether you're even cut out for this.

But it doesn't have to be like that ...

When you have guests you love, financial stability AND time for yourselves, running an accommodation business can give you everything you want!

Just imagine if ...

... you could not only survive but really thrive through these challenging times.


... you had a consistent flow of bookings all year round and during peak seasons you were fully booked.


... you were no longer dependant on OTAs and were reaping the rewards of LOW or even NO commission fees.

... people paid more, stayed longer and returned again and again.


... you had a healthy, profitable business that supported itself AND provided you with a decent salary.


... you had more freedom to do things for yourself.


This CAN be your REALITY when you join the B&B School.

Hear From B&B School Students Themselves  ...

We're so glad we found Stephanie!

I joined The B&B School because even though I have been in the industry for over 25 years, it was getting tough and I knew I had to learn how to do things differently if we wanted to survive.

I’ll be honest, I was a little concerned that I was on the opposite side of the world to Stephanie and whether that would affect the training and support I gained through The B&B School – but I didn’t need to worry!  Students come from all corners of the globe and Stephanie ensures that each and every one of us has the support we need.

I have gained so much from the program, I don’t know where to start!  My marketing and social media skills have rocketed.  I’ve learnt how to maximise technology and implement systems and processes that have helped me to be far more efficient in my business.  As Stephanie promises, she teaches you to work smarter not harder.

Bookings have increased and I’m winning business awards, the latest being a runner up in Australia’s Family Business of The Year.  All in all my confidence has grown ten-fold. 

Don’t believe people when they say you can’t teach an old dog new tricks – Stephanie CAN.  I have really enjoyed learning and have embraced every challenge.


It has been a fantastic experience from beginning to end!  The training videos are easy to follow and you can watch and re-watch them at your own pace.  The live coaching calls have been amazing and also having access to the replays means you don't miss a thing.  The community is fantastic and I have also absolutely loved interacting with fellow accommodation providers from all over the world.

The B&B School gave me focus.  I believe that we all need someone to encourage us to to achieve like Stephanie does, she really cares about each and every single student and having had her own tourism business really understands what we are going through.

If you’re thinking of joining The B&B School then I say go for it!  If you want to stay in business in this fast changing world of technology, we all need to sharpen our skills. Stephanie doesn't tell you how to do day to day stuff (let’s be honest we all know how to do that) but how to make your place stand out from the crowd and how to "Wow" your guests. 

Joy Ensor


The B&B School offers amazing value for money! 


I joined The B&B School because I had a rude shock in 2019 when bookings for our B&B and holiday cottages went off a cliff. I knew I had to change things but didn't have the expertise to do it alone.

I have gained so much from the working with Stephanie.  Having a clear framework to follow and put in place to grow your business has been priceless.  

There are so many aspects of marketing and technology that I thought I knew, but quickly discovered I didn’t!  I have learnt so much. 

Knowing how to really wow your customers has been a really big win.  I’m also now on top of my numbers and have become far more detail conscious and, therefore, more attentive to what will make my place a long term success.

I love the live coaching calls and being able to get the support, advice and guidance you need from Stephanie.  The community is also great – being able to share problems, ideas and successes.  Many minds etc!


It is such a competitive world out there and I’ve learnt that to stand out and get noticed you have to differentiate yourself from the herd.  And that takes know-how which is exactly what you get as a B&B School student. 

Stephanie has walked the walk and knows business inside out, but especially the mysteries of digital marketing which ultimately will determine if you stand or fall in this digital age. She brings an innate amount of insider's knowledge to the table and really knows her stuff.  Add to that a process that drives profitability, then anyone who joins The B&B School and does the work will be successful!

Stephanie is very close to all her students and always has time for us, which is different from other business mentors I've tried.   She also obviously does her homework because she has a real feel for our individual businesses.   And most of all she is very easy to work with and a very nice person!

In my opinion, The B&B School is not only affordable but offers amazing value for money!  

Charles Meynell


We highly recommend The B&B School to other accommodation providers ...

We joined The B&B School to learn more about marketing our business and increasing direct bookings.  We knew we needed to improve the visibility of our B&B but just didn’t know how to do it. 

We were a little concerned at first as to whether we’d get value for money from joining but we shouldn’t have worried – we CERTAINLY got that and so much more!   

We have gained so much from the program and it has all helped to bring in lots of new and repeat business.

The training is great and because it’s in video format I could watch the sessions more than once.  Also having the audio version was an added bonus because I could listen to them when cleaning rooms and go back to them later to pick up on the bits that resonated with me.

The community was also very encouraging, friendly and informative and spurred me on to get things done.


Steph knows her stuff, is really easy to work with and gives you a kick up the backside when needed!

When our accountant queried why the OTA commission fees were a LOT lower than the previous accounting year and questioned whether the figure was right, I could proudly say it was because MOST of our bookings come direct now!

If you are thinking of joining The B&B School, just do it! It is well worth the money and you will get so much from it.  We've enjoyed building our business so much that we've just bought another one!

Nicky Cole


Stephanie knows the B&B business from top to bottom!

Stephanie really is a true expert.   She inspires, encourages and empowers you to understand marketing and make the changes necessary to improve bookings and grow your business.

But, as a B&B School student, you get so much more than just her knowledge:

You get her generosity of spirit, her attention to detail and her ability to address problems head on but with empathy and compassion. 


She doesn't avoid the difficult and has both patience and persistence.  Stephanie's there when you need her, reacting and responding quickly. 

And she always goes the extra mile!

Ros and Richard Edwards


I found the best coach!

Going through the free B&B Bootcamp with Stephanie made me realise that I needed to start working more seriously on my marketing.

When it came to joining the B&B School I admit I was worried that I would not have enough time to work through the program and whether the money invested would be well spent!  But I had already discovered in the Bootcamp that Stephanie was a great coach and something was telling me that I could learn so much from her so I decided to give it a try.

And you know what?  I enjoyed it so much that I've become a private client of Stephanie's!! 

During the months dedicated to the B&B School I saw how knowledgeable Stephanie is.  Her lessons are packed with excellent material that can be used way after the end of the School.  I loved the weekly group coaching calls which I attended regularly because I was learning so much!  The support from other students is something that I really enjoyed too. 

Over the weeks and months, as I started to really work ON my business instead of just IN it, I saw my monthly income raise and my monthly expenses go down.  I saw longer stays and more repeat business.  And the guests that I welcomed in my B&B were exactly the ones that I wished to host. 

My business is THRIVING despite Covid!

I have grown to love and respect Stephanie so much for all that she has brought to my business, so much that last month I decided to become a private client!  

Every business owner should get a coach if they want to thrive and succeed.  I am so grateful that I found the best coach for me and my business.  I wouldn't be where I am today if I had to do this alone without Stephanie.  I'm so thankful that I listened to my instinct and joined the School!

Barbara Seguin

What you get when you join the B&B School

Complete Clarity

You'll finally be clear on what you need to do to grow your business.  No more confusion, guessing or throwing 
your money down the drain.  You'll know the exact next steps to take.

Marketing Success

It's vital your business stands out from the crowd so you'll master core marketing principles that will help you to connect, engage, communicate and convert more effectively than ever before!

Direct and Repeat Bookings

You'll learn what to do to create a consistent flow of new and repeat bookings that come DIRECT to you, cutting out the middle man, ie OTAs, leaving more profit in your pocket!

The WOW Factor

You'll learn how to create the perfect guest experience that will keep guests coming back time and time again, resulting in amazing online reviews,  testimonials and recommendations. 

Processes and Systems

You'll discover proven processes, easy to implement systems and powerful tools that will help you to gain a competitive advantage, save time and improve business performance.

Motivation and Inspiration

Expert coaching and support will help you to achieve your goals. I'll keep you focused on taking action, get you back on track if you lose your way and hold you accountable!

Our students really are SMASHING IT!

I'm thrilled to share just SOME of the successes B&B School students have recently achieved....

"Advance bookings for 2021 exceeding all other years, direct booking % still rising and income for October 2020 is already double last year!"

"I've smashed last year's income by over $10k with 3 months still to go - AND that's during Covid!!"

"An increase in direct bookings from 30% to 72%"


"A reduction in OTA commission fees by 55%"

"Our first month of solely direct bookings - bye bye OTAs! "


"Repeat bookings up by 100%"

"Average length of stay has doubled"

"£7,000 additional revenue achieved through add-on services"

"Over one hundred 5 star Trip Advisor and Facebook reviews"

"It's been Awards and Accolades GALORE!"


"TV interviews, radio interviews and a wealth of FREE press coverage"

"Increase in website visitors of over 300%"

"Increased profits by 20%"

"Saved £2,500 in commission fees over just 5 months"

"Doubling of revenue in 2019 compared to 2018"

"Increased profits by £8,000 in less than 7 months"

"Increased average length of stay from 2.7 nights to 4.9 nights"

"We've just had the best February I can remember in both the B&B and the cottages!"

"Yet another direct booking!"

"Only 3 bookings in the diary from b.con - everything else is DIRECT!!"

Are you going to be our next success story?


I'd love you to join me inside The B&B School ...

My passion is helping accommodation providers to build thriving and successful businesses without sacrificing their personal lives.  

I am dedicated to helping you achieve the business you originally dreamed of having, the easy way.

If you're interested in joining the B&B School, join the waitlist below and I'll let you know the next time I open enrolment.

Stephanie x



Copyright © 2020 Stephanie Thomas.  All Rights Reserved.