Building A Successful Accommodation Business Just Got Easier ...
Get access to essential training, coaching and support to help you take your business to the next level.
"141% increase in bookings so far!"
But it doesn't have to be like that ...
When you have guests you love, financial stability AND time for yourselves, running an accommodation business can give you everything you want!
Just imagine if ...
... you could not only survive but really thrive through these challenging times.
... you had a consistent flow of bookings all year round and during peak seasons you were fully booked.
... you were no longer dependant on OTAs and were reaping the rewards of LOW or even NO commission fees.
... people paid more, stayed longer and returned again and again.
... you had a healthy, profitable business that supported itself AND provided you with a decent salary.
... you had more freedom to do things for yourself.
This CAN be your REALITY when you have the right coach and mentor!
"I've smashed last year's income by over $10k with 3 months still to go & that's during Covid!"
I learnt the secrets to building a thriving B&B ...
Hi I'm Stephanie and I've been exactly where you are!
After running my own B&B for five years and having since worked with hundreds of business owners from all around the world, I know the realities of running an accommodation business!
Like lots of accommodation providers, I had a dream when I bought my business ...
I wanted to offer an amazing place to stay. I wanted to always be fully booked. I wanted to make money. And most of all, I wanted my husband and I to have a better life and enjoy more time with our daughter.
But no matter how hard we worked in the beginning, that wasn't how things were...
Despite pouring all our life savings into creating a beautiful place to stay, we really struggled. We found ourselves constantly lowering prices in an attempt to match our competitors and attract more guests. The problem was, however, most of them came through OTAs, often staying for just one night, which meant any money we made went straight back out in commission fees!
We were hardly making ends meet ...
We didn't have enough money, we were totally exhausted, we never had time for our daughter and we argued - A LOT! At this point, we regretted ever having bought a B&B!
However, I soon realised that I was making a FUNDAMENTAL mistake ...
I realised that I was so caught up in the daily life of running the B&B that I wasn't spending enough time working ON the business. I recognised that I had to start acting and thinking differently if we were to survive. And that's exactly what I did!
Our business went from only just surviving to really THRIVING ...
To cut a long story short, I learnt how to attract MORE DIRECT BOOKINGS, secure LONGER STAYS and encourage REPEAT BOOKINGS.
I stopped wasting my energy on worrying where the next booking would come from and instead became focused on implementing the right processes and systems in my business.
With just a few subtle shifts in how I approached things, we quickly achieved amazing results:
And you can have that too!
For the past 10 years, I've been teaching and coaching accommodation providers all over the world, helping them to build thriving businesses and create more money, more freedom and more happiness in their lives.
And I do it in the most simple and effective way possible: no fluff, no jargon, just results.
And that's why The B&B School began, because I know that growing a thriving accommodation business IS POSSIBLE. And I want to show you just how easy it can be.
All you need is a clear plan and the right support ...
The B&B School is a unique 12-week training and coaching program that takes you
step-by-step through how to grow a thriving accommodation business.
Imagine if someone were to show you exactly how to build a successful and profitable business.
Imagine being given a proven success formula - a plan that actually felt achievable, in an easy to follow format with a clear focus - instead of having to figure it all out alone.
Imagine learning tried and tested methods, that don’t rely on you having to spend a fortune on marketing and cuts out the jargon.
Imagine having someone by your side every step of the way, giving you direction and helping you to make the right decisions whilst also holding you accountable for your success ....
Imagine having a place to go for immediate answers so that you can continue to move forwards in your business instead of wasting precious time.
If you're reading this and thinking "that's exactly what I need", then The B&B School is definitely for you.
"Advance bookings for 2021 exceeding all other years, direct booking % still rising and income for October 2020 is already double last year!"
More than just a course ...
The B&B School goes one step further.
When you enrol, you'll have access to all of these amazing benefits ...
Access To My B&B Success Formula
You'll receive my proven system for building a successful accommodation business with a detailed week-by-week action plan of what you need to do to achieve business growth with confidence.
Video training sessions take you through the whole process in easy to follow lessons. With 24/7 access to The Hub, you can effortlessly get all the pieces in place to start building your business.
Live Coaching Calls
Weekly live coaching calls are there to answer any questions you have along the way and to delve deeper into the training sessions to ensure that you continue to make huge leaps forward every week.
Join other like-minded accommodation providers inside my private Facebook community, where students support, connect, ask questions, get feedback and offer up insights and encouragement, all in a trusted group setting. I’ll also be providing DAILY help and guidance within the group!
Swipe Files & Templates
You'll have exclusive access to templates, ideas and strategies to swipe and deploy within your own business. Everything from emails, social media posts and promotions will be provided to help fast-track your success. And you'll be taught the strategies behind these tried and tested materials so you become a marketing pro!
Hot Seat Sessions
You'll have the opportunity to apply for a spot on the regular hot seats. This is your chance to get my eyes on your business during a one-to-one coaching session within a group audience where I’ll be giving invaluable critique and in-depth feedback to keep you moving in the right direction.
What you can achieve ...
Don't just take my word for it - hear from some of my students
We're so glad we found Stephanie!
I joined The B&B School because even though I have been in the industry for over 25 years, it was getting tough and I knew I had to learn how to do things differently if we wanted to survive.
I’ll be honest, I was a little concerned that I was on the opposite side of the world to Stephanie and whether that would affect the training and support I gained through The B&B School – but I didn’t need to worry! Students come from all corners of the globe and Stephanie ensures that each and every one of us has the support we need.
I have gained so much from the program, I don’t know where to start! My marketing and social media skills have rocketed. I’ve learnt how to maximise technology and implement systems and processes that have helped me to be far more efficient in my business. As Stephanie promises, she teaches you to work smarter not harder.
Bookings have increased and I’m winning business awards, the latest being a runner up in Australia’s Family Business of The Year. All in all my confidence has grown ten-fold.
Don’t believe people when they say you can’t teach an old dog new tricks – Stephanie CAN. I have really enjoyed learning and have embraced every challenge.
It has been a fantastic experience from beginning to end! The training videos are easy to follow and you can watch and re-watch them at your own pace. The live coaching calls have been amazing and also having access to the replays means you don't miss a thing. The community is fantastic and I have also absolutely loved interacting with fellow accommodation providers from all over the world.
The B&B School gave me focus. I believe that we all need someone to encourage us to to achieve like Stephanie does, she really cares about each and every single student and having had her own tourism business really understands what we are going through.
If you’re thinking of joining The B&B School then I say go for it! If you want to stay in business in this fast changing world of technology, we all need to sharpen our skills. Stephanie doesn't tell you how to do day to day stuff (let’s be honest we all know how to do that) but how to make your place stand out from the crowd and how to "Wow" your guests.
The B&B School offers amazing value for money!
I joined The B&B School because I had a rude shock in 2019 when bookings for our B&B and holiday cottages went off a cliff. I knew I had to change things but didn't have the expertise to do it alone.
I have gained so much from the working with Stephanie. Having a clear framework to follow and put in place to grow your business has been priceless.
There are so many aspects of marketing and technology that I thought I knew, but quickly discovered I didn’t! I have learnt so much.
Knowing how to really wow your customers has been a really big win. I’m also now on top of my numbers and have become far more detail conscious and, therefore, more attentive to what will make my place a long term success.
I love the live coaching calls and being able to get the support, advice and guidance you need from Stephanie. The community is also great – being able to share problems, ideas and successes. Many minds etc!
It is such a competitive world out there and I’ve learnt that to stand out and get noticed you have to differentiate yourself from the herd. And that takes know-how which is exactly what you get as a B&B School student.
Stephanie has walked the walk and knows business inside out, but especially the mysteries of digital marketing which ultimately will determine if you stand or fall in this digital age. She brings an innate amount of insider's knowledge to the table and really knows her stuff. Add to that a process that drives profitability, then anyone who joins The B&B School and does the work will be successful!
Stephanie is very close to all her students and always has time for us, which is different from other business mentors I've tried. She also obviously does her homework because she has a real feel for our individual businesses. And most of all she is very easy to work with and a very nice person!
In my opinion, The B&B School is not only affordable but offers amazing value for money!
We highly recommend The B&B School to other accommodation providers ...
We joined The B&B School to learn more about marketing our business and increasing direct bookings. We knew we needed to improve the visibility of our B&B but just didn’t know how to do it.
We were a little concerned at first as to whether we’d get value for money from joining but we shouldn’t have worried – we CERTAINLY got that and so much more!
We have gained so much from the program and it has all helped to bring in lots of new and repeat business.
The training is great and because it’s in video format I could watch the sessions more than once. Also having the audio version was an added bonus because I could listen to them when cleaning rooms and go back to them later to pick up on the bits that resonated with me.
The community was also very encouraging, friendly and informative and spurred me on to get things done.
Steph knows her stuff, is really easy to work with and gives you a kick up the backside when needed!
When our accountant queried why the OTA commission fees were a LOT lower than the previous accounting year and questioned whether the figure was right, I could proudly say it was because MOST of our bookings come direct now!
If you are thinking of joining The B&B School, just do it! It is well worth the money and you will get so much from it. We've enjoyed building our business so much that we've just bought another one!
Stephanie knows the B&B business from top to bottom!
Stephanie really is a true expert. She inspires, encourages and empowers you to understand marketing and make the changes necessary to improve bookings and grow your business.
But, as a B&B School student, you get so much more than just her knowledge:
You get her generosity of spirit, her attention to detail and her ability to address problems head on but with empathy and compassion.
She doesn't avoid the difficult and has both patience and persistence. Stephanie's there when you need her, reacting and responding quickly.
And she always goes the extra mile!
Ros and Richard Edwards
I found the best coach!
Going through the free B&B Bootcamp with Stephanie made me realise that I needed to start working more seriously on my marketing.
When it came to joining the B&B School I admit I was worried that I would not have enough time to work through the program and whether the money invested would be well spent! But I had already discovered in the Bootcamp that Stephanie was a great coach and something was telling me that I could learn so much from her so I decided to give it a try.
And you know what? I enjoyed it so much that I've become a private client of Stephanie's!!
During the months dedicated to the B&B School I saw how knowledgeable Stephanie is. Her lessons are packed with excellent material that can be used way after the end of the School. I loved the weekly group coaching calls which I attended regularly because I was learning so much! The support from other students is something that I really enjoyed too.
Over the weeks and months, as I started to really work ON my business instead of just IN it, I saw my monthly income raise and my monthly expenses go down. I saw longer stays and more repeat business. And the guests that I welcomed in my B&B were exactly the ones that I wished to host.
My business is THRIVING despite Covid!
I have grown to love and respect Stephanie so much for all that she has brought to my business, so much that last month I decided to become a private client!
Every business owner should get a coach if they want to thrive and succeed. I am so grateful that I found the best coach for me and my business. I wouldn't be where I am today if I had to do this alone without Stephanie. I'm so thankful that I listened to my instinct and joined the School!
Join now to get these exclusive bonuses ...
BONUS LIVE CATCH UP WORKSHOP
Exclusive Group Session With Stephanie
I will be hosting a BONUS live catch up call for those students who join the new class. It will take place on Sunday 8th November and during this call I will help you to catch up with all the goodness so far before the second module is released. I'll help you to easily and quickly reach the same point as your fellow students.
Canva Made Easy - The Secrets To A Great Visual Brand
You will gain access to an exclusive workshop that I hosted for my mastermind members in which we share the secrets to a great visual brand.
You will learn how to make your marketing materials and social media posts stand out from the crowd using Canva, one of my favourite tools!
Value - £99
How To Unlock Guest Needs And Expectations
This bonus guide will help you to get to the very core of who YOUR guests are and what they look for from somewhere to stay. It will help you to carry out further market research that will identify people's desires, frustrations and motivations when it comes to looking for somewhere to stay and booking accommodation. It will also help you to highlight what your guests love about you and your establishment.
Value - £49
The Guide To Writing Great Marketing Copy
Every single message that promotes your business, no matter how small or big, needs to be exceptional. That's why, if you want to boost your bookings, it's essential that you write great copy. However, putting words together is, without a doubt, one of the biggest stumbling blocks for most accommodation providers. The good news is, it doesn't have to be that way because in this guide I share the secrets to writing marketing copy the easy way so you don't have to struggle figuring it out on your own.
Value - £49
A Beginner's Introduction To SEO
This guide shares simple and easy things that you can do to optimise your website. This will help you to improve your chances of being ranked on Page #1 of Google. It will provide you with enough understanding of how SEO works so you can start maximising the benefits of organic searches, boosting direct bookings even further.
Value - £49
The Power Of Social Media Automation
In the B&B School we dive deep into social media marketing and how and what you should be posting across all of your platforms. In this bonus guide I help you to take your social media marketing to another level with social media automation. I reveal the many benefits of automating your content posts. Plus I share some of my favourite, cost-effective tools for revolutionising your social media marketing and freeing up your time!
Value - £49
Is the B&B School right for you?
The B&B School is a good fit if ...
You offer a great place to stay with a service that is second to none and pride yourself on an amazing guest experience.
You are totally ready for a simple, fresh approach to secure you more guests, more money and more freedom - getting your business to where you want it to be!
You are coachable, open-minded and willing to adopt a new perspective that may be counter-intuitive to what you previously believed.
You have been burned in the past by "online training" that doesn't work, ripped off by "experts" and you need a coach and mentor that you can trust.
You can persevere through challenges with a positive attitude.
You are serious about growing your business and are prepared to put the work in to see the results.
The B&B School is not a good fit if ...
You don't offer an amazing guest experience. Integrity is key in what we do around here and if your guests are not your first priority, this won't work for you.
You want everything implemented for you - you're better off hiring someone to do that.
You want a coach that will wrap things up in cotton wool. Everything I say comes from a place of love, but sometimes I will push you to do things you don't want to do and hold you accountable! Because change starts with YOU.
You want instant results. This is not a get rich, quick fix. Despite what some people might tell you, building a successful and profitable business takes patience and consistency, and it does not happen overnight. But if you put in the work, it will happen.
All this for just ...
More Kudos From B&B School Students
You get the full B&B School training program that takes you through the success formula that has helped my students to build thriving accommodation businesses.
The program includes:
Plus you get these extra bonuses:
Depending on what timezones students in the new class are in, we may have a morning and an evening call each week or we may just have an evening call. I will gauge that when everyone has joined and once I’ve figured out exactly where everyone is located around the world. As soon as I do, I will let you have a detailed schedule of events.
But no matter what, there will always be a call that will be easy for you to attend and I always stay and answer ALL the questions.
Not everyone attends every session, some don't attend any, which is why EVERY live call is recorded. You'll be able to submit questions in advance so even if you can't attend the live ... you'll get the personalised help you need, troubleshoot your challenges and brainstorm strategies for your business with me every week.
Let me ask you this: Do you need more bookings? How much money are you currently paying out by way of commission fees to OTAs and third party agents? And how many of your guests only stay once? ...
And how much money, or more importantly time, are you wasting through trial and error? ...
For most students, just gaining an extra 10 nights from what you learn in the School will more than cover the cost of the investment. And results show that the students who implement what they learn in The B&B School, and some of these I’ve already shared with you, are gaining so much more than just 10 extra nights – they’re recouping their investment 10x, 20x even 30x over.
But it’s not just about the increase in bookings but also the savings you make from achieving more DIRECT bookings (ie all the OTA commission fees you save!).
It’s also about the extra profit you achieve from increasing REPEAT bookings, from encouraging LONGER STAYS and from REDUCING YOUR EXPENSES. It’s all about all the money you STOP THROWING DOWN THE DRAIN on ineffective marketing and strategies.
And it doesn’t stop there, as I’ve already shared I’m all about working smarter not harder and what you learn in the B&B School can help you to GAIN BACK YOUR TIME and live the life you originally dreamed of.
So I'll let you decide ...
The full B&B School program is 12 weeks long. There are ten modules in total and we release a new module each week with a two week break mid-program.
We’ve found this is the best format to help you fast track your success and, at the same time, avoid overwhelm.
And some of our most successful students simply re-enrol in each new class.
The B&B School community is one of the most supportive, engaged, and active communities I’ve ever had the privilege to be part of...
We’ve got the B&B School hub, where you can ask questions and get answers about all the training videos.
Then there are the group coaching calls where you can ask me questions … and you can hear the questions of other students — that way you can get answers to questions you didn’t even know you had.
Finally, we’ve got the B&B School Facebook group where you can get advice, feedback and support… from myself AND your fellow students.
If you are concerned about not having the right skills, or about becoming overwhelmed and confused with what I share in The B&B School, don't be. This is NOT complicated.
I've made all the resources very user friendly and I walk you through everything step-by-step. I'm also always here to help you overcome any hurdles along the way.
Not at all!
You will learn exactly what you need to do to market your business effectively and easily. You'll be coached through it all with easy-to-follow training and lots of support. You'll stop wasting time on things that don't work and you'll focus on the things that do!
I will take you step-by-step through what you need to do to make your business stand out from the crowd and attract more guests. As a B&B School student, you will move from being a marketing newbie into a marketing savvy business owner!
Anyone who wants to take their business to the next level should dedicate the equivalent of at least one day a week to growing their business.
When you follow what I share throughout the B&B School, you'll be focused and you'll have a clear plan to follow. You won't have to wait months before starting to see a payoff. Most students see an increase in direct and repeat bookings quickly.
Yes, you're going to have to find time to work on what I teach but when the bookings start coming in, you'll WANT to make time! And if you implement everything I share, it won't be long before you regain more of your time, allowing you the freedom to work on your business and still enjoy plenty of breaks!
Life is pretty crazy right now. There are a lot of disruptions and complications in many people’s lives at the moment… and we all fall behind sometimes.
If you get busy and need to take a break, we’ll send you some gentle reminders to get you back on track.
The modules are released over the course of 12 weeks and we have a two week break mid-program to allow people time to catch up. You also have lifetime access to the program … so even if you fall behind, you’ll be able to catch up in your own time.
Finally, you can always upgrade the latest and newest version (we generally update the B&B School each year) for a very low re-enrolment fee (the re-enrolment fee is currently just £149 to get the latest and greatest version, including 3 months of coaching calls).
I know there’s a lot of courses out there on marketing and growing an accommodation business. Some of them are quite good.
But there are simply NO courses out there with the proven track record of The B&B School.
There are NO OTHER courses that have been published and continually updated since 2010 … like The B&B School has.
To my knowledge, there are no other courses with the level of results being achieved by B&B School students.
Here’s the thing — I cannot guarantee you will find success with The B&B School. However, I’ve received hundreds of testimonials from clients and students from over 20 countries around the world. Accommodation providers who have used the B&B Success Formula to change their business and their lives for the better.
There’s a reason my program has been around for so long, when other “boost bookings” courses come and go… the B&B Success Formula just works.
So while I can’t promise you success, I know that if you stick with it and work through the School, odds are with you.
Finally… look at all the Case Studies and testimonials on this page – do you see that with any other course?
The owners of self-catering and holiday rental businesses make up 40% of our total enrolment. Students have been able to maximise and implement EVERYTHING shared in The B&B School within their businesses and see similar success.
The B&B School has been designed for ANY type of accommodation provider :)
Absolutely. We find that people tend to get the best results when they go through the B&B School as part of our class with everyone else. But it’s designed so you can go through it at your own pace. If you want to start in eight weeks, then all the material will be there for you.
And you’ll have lifetime access to your version of the program. Plus, you can always upgrade to the latest and newest version (we generally update the program every year) for a very low re-enrolment fee (the re-enrolment fee is currently just £149 to get the latest and greatest version, including all the coaching calls and benefits).
Yes we do. You have a full 14 days to “test drive” The B&B School before you decide if you’d like to stay enrolled. If for any reason you don’t think it’s right for you, then you get a full refund — just send an email to my support team: email@example.com
Got more questions?
Fill out the form below so I can help you!
My passion is helping accommodation providers to build thriving and successful businesses without sacrificing their personal lives.
I am dedicated to helping you achieve the business you originally dreamed of having, the easy way.
I can't wait to welcome you to the B&B School!