Building A Successful Accommodation Business Just Got Easier ...

 

Get access to essential training, coaching and support to help you take your business to the next level.

 

"141% increase in bookings so far!"

Being an accommodation provider in today's world isn't easy!  

Here are some struggles you might be facing right now:

 

  • You're currently in lockdown ... the pandemic has brought everything to a halt and you're worried how you are going to survive these challenging times.

  • You're constantly worried about not having enough money ... it goes out as fast as it comes in and you desperately need more guests.

  • You're working long days for very little reward ... you've never got enough time for yourselves but don't know how to break the cycle.

  • You're paying out huge commission fees each month ...  you don't have enough direct or repeat bookings so are relying on OTAs such as Booking.com and Expedia.

  • You're frustrated because your marketing isn't working ... you've tried everything but are just not attracting the guests you need.

  • You're constantly watching your competitors ... you see their 'no vacancies' signs and can't help but wonder what you're doing wrong.

  • You're disagreeing with your other half on the best way forward ... you're worried that the business is pushing your relationship to the limit.

  • You're struggling to figure out the solutions by yourself ... you've no-one to turn to for fresh perspectives,  guidance, motivation or support.

 

It's hard to love being an accommodation provider when you're exhausted, overwhelmed or constantly worried about your business.  You may even have started to question where you're going wrong or whether you're even cut out for this.

But it doesn't have to be like that ...

When you have guests you love, financial stability AND time for yourselves, running an accommodation business can give you everything you want!

Just imagine if ...

... you could not only survive but really thrive through these challenging times.

 

... you had a consistent flow of bookings all year round and during peak seasons you were fully booked.

 

... you were no longer dependant on OTAs and were reaping the rewards of LOW or even NO commission fees.

... people paid more, stayed longer and returned again and again.

 

... you had a healthy, profitable business that supported itself AND provided you with a decent salary.

 

... you had more freedom to do things for yourself.

 

This CAN be your REALITY when you have the right coach and mentor!

"I've smashed last year's income by over $10k with 3 months still to go & that's during Covid!"

I learnt the secrets to building a thriving B&B ...

Hi I'm Stephanie and I've been exactly where you are!

​After running my own B&B for five years and having since worked with hundreds of business owners from all around the world, I know the realities of running an accommodation business!


Like lots of accommodation providers, I had a dream when I bought my business ...

I wanted to offer an amazing place to stay.  I wanted to always be fully booked.  I wanted  to make money.  And most of all, I wanted my husband and I to have a better life and enjoy more time with our daughter.

But no matter how hard we worked in the beginning, that wasn't how things were...

Despite pouring all our life savings into creating a beautiful place to stay, we really struggled.  We found ourselves constantly lowering prices in an attempt to match our competitors and attract more guests.  The problem was, however, most of them came through OTAs, often staying for just one night, which meant any money we made went straight back out in commission fees!

 

We were hardly making ends meet ...

We didn't have enough money, we were totally exhausted, we never had time for our daughter and we argued - A LOT!  At this point, we regretted ever having bought a B&B!

 

However, I soon realised that I was making a FUNDAMENTAL mistake ...

​I realised that I was so caught up in the daily life of running the B&B that I wasn't spending enough time working ON the business.  I recognised that I had to start acting and thinking differently if we were to survive.  And that's exactly what I did!


Our business went from only just surviving to really THRIVING ...

To cut a long story short, I learnt how to attract MORE DIRECT BOOKINGS, secure LONGER STAYS and encourage REPEAT BOOKINGS.

I stopped wasting my energy on worrying where the next booking would come from and instead became focused on implementing the right processes and systems in my business. 

With just a few subtle shifts in how I approached things, we quickly achieved amazing results:

  • We raised room rates by 60% whilst everyone around us battled a vicious price war.
     
  • We doubled turnover and profits every year for four consecutive years.
     
  • All our bookings came direct - we never used OTAs.
     
  • Our average occupancy rate was 92%, and guest loyalty seriously improved with 65% of business being repeat.
     
  • The average stay grew to 4 nights and we never took one night stays. EVER.
     
  • We won awards and accolades in recognition of our success.
     
  • But best of all ... we had plenty of time for ourselves.  

And you can have that too!

For the past 10 years, I've been teaching and coaching accommodation providers all over the world, helping them to build thriving businesses and create more money, more freedom and more happiness in their lives.

And I do it in the most simple and effective way possible: no fluff, no jargon, just results.

 

And that's why The B&B School began, because I know that growing a thriving accommodation business IS POSSIBLE.  And I want to show you just how easy it can be.

All you need is a clear plan and the right support ...

The B&B School is a unique 12-week training and coaching program that takes you

step-by-step through how to grow a thriving accommodation business.


Imagine if someone were to show you exactly how to build a successful and profitable business.

 

Imagine being given a proven success formula - a plan that actually felt achievable, in an easy to follow format with a clear focus - instead of having to figure it all out alone.

Imagine learning tried and tested methods, that don’t rely on you having to spend a fortune on marketing and cuts out the jargon.

 

Imagine having someone by your side every step of the way, giving you direction and helping you to make the right decisions whilst also holding you accountable for your success ....

Imagine having a place to go for immediate answers so that you can continue to move forwards in your business instead of wasting precious time.

 

If you're reading this and thinking "that's exactly what I need", then The B&B School is definitely for you.

 

"Advance bookings for 2021 exceeding all other years, direct booking % still rising and income for October 2020 is already double last year!"

More than just a course ...

The B&B School goes one step further.

When you enrol, you'll have access to all of these amazing benefits ...

Access To My B&B Success Formula

 

You'll receive my proven system for building a successful accommodation business with a detailed week-by-week action plan of what you need to do to achieve business growth with confidence.  

Step-By-Step Training

 

Video training sessions take you through the whole process in easy to follow lessons.  With 24/7 access to The Hub, you can effortlessly get all the pieces in place to start building your business.

 

Live Coaching Calls

 

Weekly live coaching calls are there to answer any questions you have along the way and to delve deeper into the training sessions to ensure that you continue to make huge leaps forward every week. 

Student Community

 

Join other like-minded accommodation providers inside my private Facebook community, where students support, connect, ask questions, get feedback and offer up insights and encouragement, all in a trusted group setting. I’ll also be providing DAILY help and guidance within the group!  

Swipe Files & Templates

 

You'll have exclusive access to templates, ideas and strategies to swipe and deploy within your own business. Everything from emails, social media posts and promotions will be provided to help fast-track your success. And you'll be taught the strategies behind these tried and tested materials so you become a marketing pro!

Hot Seat Sessions

 

You'll have the opportunity to apply for a spot on the regular hot seats. This is your chance to get my eyes on your business during a one-to-one coaching session within a group audience where I’ll be giving invaluable critique and in-depth feedback to keep you moving in the right direction.

What you can achieve ...

Complete Clarity

You'll finally be clear on what you need to do to grow your business.  No more confusion, guessing or throwing 
your money down the drain.  You'll know the exact next steps to take.

Marketing Success

It's vital your business stands out from the crowd so you'll master core marketing principles that will help you to connect, engage, communicate and convert more effectively than ever before!

Direct and Repeat Bookings

You'll learn what to do to create a consistent flow of new and repeat bookings that come DIRECT to you, cutting out the middle man, ie OTAs, leaving more profit in your pocket!

The WOW Factor

You'll learn how to create the perfect guest experience that will keep guests coming back time and time again, resulting in amazing online reviews,  testimonials and recommendations. 

Processes and Systems

You'll discover proven processes, easy to implement systems and powerful tools that will help you to gain a competitive advantage, save time and improve business performance.

Motivation and Inspiration

Expert coaching and support will help you to achieve your goals. I'll keep you focused on taking action, get you back on track if you lose your way and hold you accountable!

Don't just take my word for it - hear from some of my students

We're so glad we found Stephanie!
 

I joined The B&B School because even though I have been in the industry for over 25 years, it was getting tough and I knew I had to learn how to do things differently if we wanted to survive.
 

I’ll be honest, I was a little concerned that I was on the opposite side of the world to Stephanie and whether that would affect the training and support I gained through The B&B School – but I didn’t need to worry!  Students come from all corners of the globe and Stephanie ensures that each and every one of us has the support we need.

I have gained so much from the program, I don’t know where to start!  My marketing and social media skills have rocketed.  I’ve learnt how to maximise technology and implement systems and processes that have helped me to be far more efficient in my business.  As Stephanie promises, she teaches you to work smarter not harder.

Bookings have increased and I’m winning business awards, the latest being a runner up in Australia’s Family Business of The Year.  All in all my confidence has grown ten-fold. 

Don’t believe people when they say you can’t teach an old dog new tricks – Stephanie CAN.  I have really enjoyed learning and have embraced every challenge.

 

It has been a fantastic experience from beginning to end!  The training videos are easy to follow and you can watch and re-watch them at your own pace.  The live coaching calls have been amazing and also having access to the replays means you don't miss a thing.  The community is fantastic and I have also absolutely loved interacting with fellow accommodation providers from all over the world.
 

The B&B School gave me focus.  I believe that we all need someone to encourage us to to achieve like Stephanie does, she really cares about each and every single student and having had her own tourism business really understands what we are going through.

If you’re thinking of joining The B&B School then I say go for it!  If you want to stay in business in this fast changing world of technology, we all need to sharpen our skills. Stephanie doesn't tell you how to do day to day stuff (let’s be honest we all know how to do that) but how to make your place stand out from the crowd and how to "Wow" your guests. 

Joy Ensor

 


The B&B School offers amazing value for money! 

 

I joined The B&B School because I had a rude shock in 2019 when bookings for our B&B and holiday cottages went off a cliff. I knew I had to change things but didn't have the expertise to do it alone.

I have gained so much from the working with Stephanie.  Having a clear framework to follow and put in place to grow your business has been priceless.  

There are so many aspects of marketing and technology that I thought I knew, but quickly discovered I didn’t!  I have learnt so much. 

Knowing how to really wow your customers has been a really big win.  I’m also now on top of my numbers and have become far more detail conscious and, therefore, more attentive to what will make my place a long term success.

I love the live coaching calls and being able to get the support, advice and guidance you need from Stephanie.  The community is also great – being able to share problems, ideas and successes.  Many minds etc!

 

It is such a competitive world out there and I’ve learnt that to stand out and get noticed you have to differentiate yourself from the herd.  And that takes know-how which is exactly what you get as a B&B School student. 

Stephanie has walked the walk and knows business inside out, but especially the mysteries of digital marketing which ultimately will determine if you stand or fall in this digital age. She brings an innate amount of insider's knowledge to the table and really knows her stuff.  Add to that a process that drives profitability, then anyone who joins The B&B School and does the work will be successful!

Stephanie is very close to all her students and always has time for us, which is different from other business mentors I've tried.   She also obviously does her homework because she has a real feel for our individual businesses.   And most of all she is very easy to work with and a very nice person!

In my opinion, The B&B School is not only affordable but offers amazing value for money!  


Charles Meynell

 


We highly recommend The B&B School to other accommodation providers ...
 

We joined The B&B School to learn more about marketing our business and increasing direct bookings.  We knew we needed to improve the visibility of our B&B but just didn’t know how to do it. 

We were a little concerned at first as to whether we’d get value for money from joining but we shouldn’t have worried – we CERTAINLY got that and so much more!   

We have gained so much from the program and it has all helped to bring in lots of new and repeat business.

The training is great and because it’s in video format I could watch the sessions more than once.  Also having the audio version was an added bonus because I could listen to them when cleaning rooms and go back to them later to pick up on the bits that resonated with me.

The community was also very encouraging, friendly and informative and spurred me on to get things done.

 

Steph knows her stuff, is really easy to work with and gives you a kick up the backside when needed!

When our accountant queried why the OTA commission fees were a LOT lower than the previous accounting year and questioned whether the figure was right, I could proudly say it was because MOST of our bookings come direct now!

If you are thinking of joining The B&B School, just do it! It is well worth the money and you will get so much from it.  We've enjoyed building our business so much that we've just bought another one!


Nicky Cole

 


Stephanie knows the B&B business from top to bottom!

Stephanie really is a true expert.   She inspires, encourages and empowers you to understand marketing and make the changes necessary to improve bookings and grow your business.

But, as a B&B School student, you get so much more than just her knowledge:

You get her generosity of spirit, her attention to detail and her ability to address problems head on but with empathy and compassion. 

 

She doesn't avoid the difficult and has both patience and persistence.  Stephanie's there when you need her, reacting and responding quickly. 

And she always goes the extra mile!

Ros and Richard Edwards

 


I found the best coach!

Going through the free B&B Bootcamp with Stephanie made me realise that I needed to start working more seriously on my marketing.

When it came to joining the B&B School I admit I was worried that I would not have enough time to work through the program and whether the money invested would be well spent!  But I had already discovered in the Bootcamp that Stephanie was a great coach and something was telling me that I could learn so much from her so I decided to give it a try.

And you know what?  I enjoyed it so much that I've become a private client of Stephanie's!! 

During the months dedicated to the B&B School I saw how knowledgeable Stephanie is.  Her lessons are packed with excellent material that can be used way after the end of the School.  I loved the weekly group coaching calls which I attended regularly because I was learning so much!  The support from other students is something that I really enjoyed too. 

Over the weeks and months, as I started to really work ON my business instead of just IN it, I saw my monthly income raise and my monthly expenses go down.  I saw longer stays and more repeat business.  And the guests that I welcomed in my B&B were exactly the ones that I wished to host. 

My business is THRIVING despite Covid!

I have grown to love and respect Stephanie so much for all that she has brought to my business, so much that last month I decided to become a private client!  

Every business owner should get a coach if they want to thrive and succeed.  I am so grateful that I found the best coach for me and my business.  I wouldn't be where I am today if I had to do this alone without Stephanie.  I'm so thankful that I listened to my instinct and joined the School!


Barbara Seguin

 

And our students are SMASHING IT!

I'm thrilled to share just SOME of the successes B&B School students have recently achieved....

"An increase in direct bookings from 30% to 72%"
 

"A reduction in OTA commission fees by 55%"

"Our first month of solely direct bookings - bye bye OTAs! "

 

"Repeat bookings up by 100%"
 

"Average length of stay has doubled"
 

"£7,000 additional revenue achieved through add-on services"

"Over one hundred 5 star Trip Advisor and Facebook reviews"

"It's been Awards and Accolades GALORE!"

 

"TV interviews, radio interviews and a wealth of FREE press coverage"

"Increase in website visitors of over 300%"

"Increased profits by 20%"


"Saved £2,500 in commission fees over just 5 months"


"Doubling of revenue in 2019 compared to 2018"

"Increased profits by £8,000 in less than 7 months"

"Increased average length of stay from 2.7 nights to 4.9 nights"

"We've just had the best February I can remember in both the B&B and the cottages!"

"Yet another direct booking!"

"Only 3 bookings in the diary from b.con - everything else is DIRECT!!"

Are you going to be our next success story?

 

Join now to get these exclusive bonuses ...

BONUS LIVE CATCH UP WORKSHOP
Exclusive Group Session With Stephanie

I will be hosting a BONUS live catch up call for those students who join the new class.  It will take place on Sunday 8th November and during this call I will help you to catch up with all the goodness so far before the second module is released.  I'll help you to easily and quickly reach the same point as your fellow students.
 

BONUS #1
Canva Made Easy - The Secrets To A Great Visual Brand


You will gain access to an exclusive workshop that I hosted for my mastermind members in which we share the secrets to a great visual brand

You will learn how to make your marketing materials and social media posts stand out from the crowd using Canva, one of my favourite tools!


Value - £99

BONUS #2
How To Unlock Guest Needs And Expectations


This bonus guide will help you to get to the very core of who YOUR guests are and what they look for from somewhere to stay.   It will help you to carry out further market research that will identify people's desires, frustrations and motivations when it comes to looking for somewhere to stay and booking accommodation.   It will also help you to highlight what your guests love about you and your establishment.

Value - £49

BONUS #3
The Guide To Writing Great Marketing Copy


Every single message that promotes your business, no matter how small or big, needs to be exceptional. That's why, if you want to boost your bookings, it's essential that you write great copy.  However, putting words together is, without a doubt, one of the biggest stumbling blocks for most accommodation providers.  The good news is, it doesn't have to be that way because in this guide I share the secrets to writing marketing copy the easy way so you don't have to struggle figuring it out on your own.

Value - £49

BONUS #4
A Beginner's Introduction To SEO


This guide shares simple and easy things that you can do to optimise your website.  This will help you to improve your chances of being ranked on Page #1 of Google.  It will provide you with enough understanding of how SEO works so you can start maximising the benefits of organic searches, boosting direct bookings even further.

Value - £49

BONUS #5
The Power Of Social Media Automation


In the B&B School we dive deep into social media marketing and how and what you should be posting across all of your platforms.  In this bonus guide I help you to take your social media marketing to another level with social media automation.  I reveal the many benefits of automating your content posts.  Plus I share some of my favourite, cost-effective tools for revolutionising your social media marketing and freeing up your time!

Value - £49

Is the B&B School right for you?

The B&B School is a good fit if ...

You offer a great place to stay with a service that is second to none and pride yourself on an amazing guest experience.

 

You are totally ready for a simple, fresh approach to secure you more guests, more money and more freedom - getting your business to where you want it to be!

You are coachable, open-minded and willing to adopt a new perspective that may be counter-intuitive to what you previously believed.


You have been burned in the past by "online training" that doesn't work, ripped off by "experts" and you need a coach and mentor that you can trust.

You can persevere through challenges with a positive attitude.

 

You are serious about growing your business and are prepared to put the work in to see the results.

 

The B&B School is not a good fit if ...

You don't offer an amazing guest experience.  Integrity is key in what we do around here and if your guests are not your first priority, this won't work for you.
 

You want everything implemented for you - you're better off hiring someone to do that.

 

You want a coach that will wrap things up in cotton wool.  Everything I say comes from a place of love, but sometimes I will push you to do things you don't want to do and hold you accountable! Because change starts with YOU.

You want instant results. This is not a get rich, quick fix.  Despite what some people might tell you, building a successful and profitable business takes patience and consistency, and it does not happen overnight.  But if you put in the work, it will happen.

 

Still not sure if its right for you?  Book yourself a 'right fit' call ...

All this for just ...

3 PAYMENTS OF

£375
 

12 Week B&B School Program
+
3 Months' Additional Coaching And Support
+
Bonuses (Worth £444)

 

OR PAY IN FULL & SAVE £150

£975
 

12 Week B&B School Program

3 Months' Additional Coaching And Support
+
Bonuses (Worth £444)
+
Mastermind Event (Worth £495)

 

More Kudos From B&B School Students

The B&B School has quite simply been an absolute game-changer for us!  Whilst it has been hard work, the bite size chunks make it easy to follow and you definitely reap what you sow.   Thank you so much Sensei Stephanie - without you we wouldn't be where we are today!  Just #TrustTheProcess!

Nigel and Juliette Ede

After only a few weeks of joining The B&B School we started seeing results!  I love Stephanie's kindness and willingness to support us.  She offers so much guidance and support in growing your business.  She really is one of the best teachers - ever!

Domenico & Margaret Gigliotti

I have gained so much from joining The B&B School.  From including improving my marketing skills and knowledge, being on top of the business numbers and learning all the different ways of wowing your customers (ones that I’d never even thought about!)  If you are thinking of joining The B&B School then just #TrustTheProcess! If you put in the time needed you will NEVER regret it!

Anna Murgia

No matter what the question, Stephanie is there to help.  There have been too many "a-ha" moments to count - every module answered so many questions that I didn't realise I had.  If you're hesitating over joining - just do it!  I'm so happy that I did. Stephanie is such a knowledgeable, caring, honest and experienced coach and will help you to take your business to where you want it to go.

 

Shelley & Serge Gosselin

Whether you're new to the game, or you're going through a difficult patch or you just want to take things to the next level, joining The B&B School is a must in my opinion!  Stephanie is a great source of knowledge, motivation and her support, guidance and care towards her students are what makes this program.

Elaine Bramwell

If you’re thinking of joining The B&B School, don’t miss this opportunity!  It has been a huge asset to me and my business.  I am learning things I didn’t even know about!  Stephanie has a HUGE amount of knowledge, on so many levels, and her help and support is priceless.  Just #TrustTheProcess!

Lisa Oostema 

I was lucky enough to win the Bootcamp competition and got a free scholarship to the Class of October 2019.  And quite simply The B&B School has been amazing - so much so that I've continued working with Stephanie since then!

Phillipa Cook

Shhh.  I don't want to tell anyone about The B&B School because it is so fantastic and working with Stephanie is helping us to seriously grow our B&B. I don't want my competitors to know about her!

Anonymous B&B Owner!

FAQ's

What do I get when I join?

When are the live calls and what if I can't attend any?

Is the B&B School worth the money?

How long is the B&B School?

Can you tell me about the Community?

What if I don't have the right skills?

I don't know anything about marketing, will that matter?

How long will it take?  I'm afraid I won't have time.

What if I get busy and fall behind?

How is this different from other courses?

I own a holiday rental.  Will the program work for me?

Can I enrol now and start in 8 weeks?

Do you offer a refund?

Got more questions?  

Fill out the form below so I can help you!

I am so excited for you to join me inside The B&B School.

My passion is helping accommodation providers to build thriving and successful businesses without sacrificing their personal lives.  

I am dedicated to helping you achieve the business you originally dreamed of having, the easy way.

I can't wait to welcome you to the B&B School!

Stephanie x

 

 

© 2020 The B&B School.  All Rights Reserved.

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